Baroness Greenfield Gives a Lecture at the BA entitled Selling Science to the Public
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Alexandria—the BA will organize on Friday, 27 April, a lecture entitled "Selling Science to the Public", by Baroness Susan Adele Greenfield, a British scientist, writer, broadcaster, member of the House of Lords, and one of the active members of the BA Board of Trustees.
Science is increasingly central to all our lives, be it nutrition, climate change or reproduction. It is no longer possible, as it was in the past, to exile scientists to the ivory towers of their universities: rather science is engaging with a whole range of sectors, from which it was previously distant, for example: the media, education, women’s issues, the private sector and the political arena, are increasingly in need to engage with scientists.
In this lecture, Baroness Greefield shall explore some of the interfaces between these traditionally separate sectors, caused by the changing face of society, such as:
1. The impact of the screen culture on how children are thinking and learning and the impact, in turn, it will have on education,
2. The issue of recruiting more women into science,
3. As well as finding a means of evaluating, in an informed way, the potential and threats of the genetic technologies on reproduction, medication and lifestyle.
The lecture will start at 18:00 hrs. at the Small Theater, BA Conference Center.
For more details click here.